I made the decision recently to stop giving to a charity which I'd been supporting for 10 years. Every month my donation would be automatically sent from my bank account and go on to do what I presume was good stuff. I can only presume because they never actually told me.
We've had a couple of projects lately where the designs have come from our clients' direct marketing or advertising agencies. We've then been tasked with building and/or broadcasting the campaign. The problem is that we suspect they have been designed by print designers, because as websites and emails they just don't work.
There are lots of different models for illustrating ‘things’ in marketing and we have a number of our own. You might have seen our digital engagement framework which is one of our prettier ones. One we’ve been building recently to show how our different activities help increase engagement is in the form of a funnel.
I recently went shopping for a present for my wife It was a process which involved going into quite a number of women's clothes stores. Out of the nine I visited six ignored me completely, two said hello and one only said goodbye when I was on the way out.
Does the same personality come out consistently through your visuals and copy? How would people describe your brand's personality by looking at your emails? Is this the same as your website and your twitter feed?
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